Ink Lantern can connect and ingest data from Instagram, Facebook, Twitter, and YouTube. However, we are working to connect to other social media platforms.
Currently, we support only wire transfers and bank deposits in the US. However, we are working to include credit card payments.
The PPA Brand Model was designed for trackable brand differentiation and relevance. PPA stands for Promise, Pillars, and Attributes. Promise to the client, the purpose of the brand is to fulfill that promise Pillars: The Brand performs differently across the territories it lives in, it can even have different competitors in each territory Attributes are divided into Keywords and visual features that make a brand tangible and relevant. We designed the brand tracking model with differentiation, relevance, and trackability in mind because we have seen that symbiotic brands outperform predatory brands on social media because they understand the value of human-centric storytelling. This model is intended to help other Brands walk in the same direction and successfully capture people's attention, love and loyalty.
Competitors' brands represent the companies that are in your same industry or category. In other words, competitors are the brands that potentially share the same audience with you and compete for the same customers. On the other hand, Benchmark brands are those who you admire for their brand storytelling and social media presence. It doesn't matter if the brand is in your industry or category.
Share of Voice shows you the post frequency for each brand relative to the entire category. For example: If Brand A posts 1 time and all the other brands in the category post a total of 9 times, Brand A’s share of Voice would be 10% (10 total posts divided by 1 post by Brand A).
Share of Engagement shows you the engagement for each brand relative to the entire category. For example: If Brand A has a total engagement score of 1 and all the other brands in the category summed up have a total engagement score of 9, Brand A’s share of Engagement would be 10% (10 total engagement score divided by engagement score 1 by Brand A).
The DEI Index is measured in much the same way as the above Brand Love, with the exception that we are only evaluating DE&I-related content. Using these two key metrics (Brand Love + DE&I Index), we can understand a brand's holistic positioning.
Brand Love provides a high-level view of how attractive each brand is for the category's audience. This daily metric tracks brand performance by accounting for post volume, post interactions, and comment sentiment, and incorporates a lookback period of several weeks.
A good Brand Love Score would depend on the competitors and benchmark brands you have selected to track since BLS would be calculated for the audience in your category. It is important to keep an eye on your competition to improve your game, and in your benchmarks to learn from the best.
The Average Engagement per Post shows the total engagement divided by the total number of posts in the calculation. This metric would vary depending on the filters you have applied to the dashboards or visuals.
There is no limit on the number of seats. You can have all the seats you need for your brand team.
You can choose between two plans Brand Intelligence Suite and Customized Intelligence Suite. In Brand Intelligence Suite Plan you can track up to 6, 10, or 14 brands including your own brand, competitors' brands, and benchmark brands. In the Customized Intelligence Suite plan, there is no limit on the number of brands you can track.
Please contact our sales team by filling out the form at Contact Us, sending an email to email@example.com, or using the chat on this page.
You can contact customer service by sending an email at firstname.lastname@example.org or filling out the form at Contact Us.
Ink Lantern is an AI-backed platform that gives companies the data they need to understand how their message is resonating — and then make decisions to shape that. It pulls invaluable data from sources across the web, such as social media and online articles, then uses that information to figure out what people are saying about your brand. With AI, you can figure out which images associated with your brand are drawing customers in, and even swoop in on what the competition is doing well. All the insights are displayed across an easy-to-understand dashboard, allowing you to track what’s happening over time and adjust your communications if necessary. No need to spend endless dollars on campaigns just to clutch at straws and make sweeping conclusions. With Ink Lantern you can: Help you understand how relevant your brand is against your competitors and the most influential brands in the world Understand how each of your brand pillars is driving engagement and how to optimize Analyze images and tell you which attributes in images are performing the best Identify keywords to drive differentiation for your brand Help you craft more impactful storytelling for your brand Monitor the relevance of your brand to your audiences Identify sentiment towards your brand and your content Take a pulse on how your creative initiatives are resonating with your brand’s audiences. Keep a finger on reputation management Learn about slang related to your service as it rises and falls away quickly Explore diversity, equity, and inclusion (DEI) in your brand storytelling
To add team members you need to be an account administrator or owner. Once you are logged into your account, you should click on the gear icon located on the right of the top header. Once in Settings find “Team management” in the right menu. There you can add more team members using their email addresses.
If you forgot your password, on the login page you can easily recover your password by clicking on “Forgot password?” and following the instructions. In the case, you want to reset or change your password, you have to log out first and then on the login page click on “Forgot password?” as mentioned above.
Pillars are the territories/topics where you want to position your brand. You can define Pillars by using keywords related to your brand in that topic. For instance, if the pillar is Innovation then its keywords could be tech, scientific, study, expert, new, or AI. Once you have defined the Pillars and keywords then the system would collect data related to your brand, so it can give you insights to improve your brand on those pillars. Ink Lantern can provide a set of predefined pillars and keywords for your industry or category that you can edit.
Yes, you can edit the brand you have chosen to track after the onboarding configuration. You can add and remove brands and their handles at Settings. Please notice that removing brands would affect the data collected, the model, and the comparability over time.
Yes, Ink Lantern ingests data for all your social media channels to give you the insights you need to build a more compelling brand using AI. Most social media trackers are campaign-based, however, Ink Lantern is a more holistic tool where you will be able to track and gather insight both for specific paid media/campaigns as well as organic and non-paid media.
Yes, Ink Lantern uses AI (artificial intelligence) to analyze images collected from all your social media platforms. This data is included in the dashboards for your insight.
Yes, there is no limit on seats in Ink Lantern. You can choose to invite as many team members as you want. You can add internal and external team members with different levels of access.
Yes, you can customize your dashboards in the Customized Intelligence Suite plan.
Crant is a creative machine learning company that has quickly become one of the most innovative companies in the field of data-driven Brand Intelligence.
Web Design and Development by UPQODE.
Copyright © Crant 2022