.png)
.png)
Crant and More than Equal have partnered to create a compelling white paper that reveals the significant untapped potential of female racing drivers as valuable brand assets.
By combining insights from More than Equal's Inside Track report and data from Crant's AI-powered platform, Ink Lantern, the research provides strong evidence of the transformative impact that partnerships with female racing drivers can have on brand engagement, differentiation, and growth.
The study highlights the challenges female racing drivers face in securing sponsorships despite the growing female fan base in Formula 1, and demonstrates, through the use of Crant's "brand love" metric and detailed case studies, how brands like WANDR, Charlotte Tilbury, and AVL Racetech have benefited from collaborating with female racing drivers by creating authentic, engaging stories that resonate with their target audiences.
.svg)
.svg)
.png)
.png)
.png)
.png)
