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Here to guide you through your brand's storytelling

Ink Lantern can illuminate your path towards a more compelling brand.

Here to help you tell your brand’s story

With Ink Lantern you can bring your brand’s story to life with every decision you make.

Illuminating your path to a more compelling brand

Ink Lantern can illuminate your path towards a more compelling brand.
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An approach rooted in creative brand theory

Brands are stories and you are the storyteller. We believe that brand’s live to serve a purpose, held up by key pillars, and composed of crucial attributes. By quantifying this underlying theory and bolsteringit with data, we are able to help you tell your story.

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No data? No problem

We make use of unsampled public social media data to get you information about your brand, your competition and other companies you admire. Don’t worry about
connecting any accounts or giving us any passwords. Tell us who you’re interested in learning about and we’ll do the rest.

Understand your brand

Make use of a wide range of custom built metrics that provide a direct understanding of where you stand as a brand vs your competitors. By quantifying key indicators like Brand Love and Keyword Relevance you will have a clear way of tracking the impact of the decisions you make.

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Learn things others can’t

Discover unique insights thanks to an intuitive interface backed by powerful and purposeful machine learning models. Go beyond basic sentiment (though we have
that too) and learn what brand pillars are working for you based on our Pillar Detection Algorithm built on GPT-3. Dive deeper into visual features that drive more engagement for you, competitors or benchmarks by virtue of our Computer Vision Model.

Navigate your story, not a dashboard

Don’t spend hours reading boring graphs with limited impact and no clear intention. Familiarize yourself with and dive into the intricacies of your brand through an interactive platform built to present you with actionable insights every step of the way.

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Take the guesswork out
of your analysis

Don’t have the time to read through the whole landscape? You can have programmatically generated post recommendations at your fingertips. Our proprietary method for detecting the important findings from the underlying dataset makes it easy to skip to the end and get the next step recommendations that you need in seconds.

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Click here to view specific product features and pricing options!

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Try Ink Lantern

So let's say you work in the      industry at      and you would like to ramp up your brand storytelling to drive      then you should focus on the Diversity, Equity and Inclusion pillar using Investigational as a keyword and Swimming pool as the visual attribute in your images.

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Empowering brands to shape a better world

Crant is a creative machine learning company that has quickly become one of the most innovative companies in the field of data-driven Brand Intelligence. The company is based in Miami, Florida, and is focused on helping Brands have a more positive impact on the world with their marketing efforts.

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Photoset

The DEI Monitor™ has been an exceptional addition on our analytical toolset. The unique technology (including it’s AI) has helped unlocked a richer and deeper layer of understanding of how our brand is performing.

Amanda Neil, Director, Brand Marketing & Communications
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Applying AI to social media sources, especially computer vision, has helped us have a fresh new holistic view of our brands. We use their tools to grow our Brand Love taking the guesswork out of social media to create more engaging content.

Mariana Cardenas, Classic Lager Group Director
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Crant has empowered us with critical insight, that informs our actions and helps make our spending, and campaigns more impactful. The team is a knowledgeable partner in our social strategy, helping us create content that truly generates engagement.

Lucy Turland, Associate Director US Marketing
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Crant has helped us get our data under control. Their elegantly designed dashboard helps us better visualize and understand data from a wide array of sources so that we can make effective, data-driven decisions in real time.

Tony Funderburg, Director of Sales & Advertising
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I love working with Crant. Their extensive knowledge of brand marketing, backed by data helped us fully understand the potential of our brand.

Laura Tirado, Co-Founder and CEO
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I was pleasantly surprised by CRANT’s patience, innovative thought, and willingness to learn.  Also, the team is talented and creative in developing solutions and new methodologies.

Greg DeShields, Executive Director
Will Seccombe

We partnered with CRANT to identify the most influential leaders in travel and tourism, and to undestand what they are talking about. The result is real time thought leadership insights to help guide the travel industry forward.

Will Seccombe, President
Dr. Yenny Gomez

As a genomics company, we faced the daunting task of analyzing more than 70 billion of complex data points. The expertise of the CRANT team helped us turn data into insights that became our analytical competitive advantage.

Dr. Yenny Gomez, President
Photoset

Working with the CRANT team has given our company a distinctive competitive advantage through the use of advanced analytics and AI. I was impressed by how they turn complex branding theory and big data into very actionable items that drive results

Francisco Camacho, CTO & Co-founder
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The collaboration with Crant has been excellent. We’ve been working on the website creation for Ink Lantern, their innovative Brand Intelligence and DE&I Reputation measurement product. We are impressed by the value it brings to Brand marketing.

Valentyna Kostyk, Project Manager
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Our Awards

Our work has been recognized by the best in the industry

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